Michelle Monique Auto
This automotive YouTube channel was a creative collaboration between my wife and me, designed to bring a fresh and unique voice to the car community. She was the on-camera personality—the face and storyteller—while I handled everything behind the scenes. From writing scripts and crafting narratives to video production, editing, sound design, and lighting, I managed every technical and creative element that shaped the channel’s identity.
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Consistency was key. I maintained a demanding schedule of weekly long-form uploads paired with a daily double dose of Shorts, ensuring a steady flow of engaging content that kept the audience coming back.
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Our mission was to bring a feminine perspective to the male-dominated automotive space. By presenting the experience of a woman learning, exploring, and understanding the world of cars, we carved out a distinctive niche. This approach not only added authenticity but also opened the door for new audiences who might have felt overlooked by traditional automotive content.
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The journey began with the brand identity—a logo that could instantly convey who we were and what we stood for. That visual mark became the anchor for everything else, tying the content together and helping establish a recognizable, approachable, and memorable brand.
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This project wasn’t just about cars—it was about storytelling, representation, and the creativity needed to stand out in a crowded digital landscape.
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