DNA Garage
DNA Garage in Santa Ana, California, was founded on a simple but powerful principle: Do Nothing Average. For the owner, this mantra was more than just a shop name—it was a commitment to excellence in the highly specialized niche of rotary-powered vehicles. In a market where trust and quality workmanship are paramount, he knew the only way forward was to rely on his own vision and dedication.
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As a former client myself, I understood the importance of not only delivering great service but also creating a brand identity that reflected those values. Together, we developed a unique approach that showcased the strengths of DNA Garage while building a foundation of trust with its audience.
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From the very beginning, branding was key. I designed a logo that instantly communicated their bold, no-compromise attitude. That foundation grew into a cohesive visual identity spanning the shop’s signage, countless sticker runs, and one-off shirt designs that became part of the garage’s culture. Each piece of branding reinforced the DNA mantra while helping the business stand out in a competitive space.
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Over the years, DNA Garage has grown from a passionate idea into a sustainable and respected business. Through our collaboration, the shop gained not just a recognizable brand but also a clear voice within the automotive community. What began as a professional partnership has evolved into a lasting friendship and trust—I have a client for life, and in return, an excellent mechanic for my own garage queen.
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This story is proof that when vision, craftsmanship, and branding come together, the result is more than just a business—it’s a movement built on passion, trust, and collaboration at its highest level.
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